Wicked Energy Gum becomes title sponsor of Racing Xtravaganza, spearheads eSports competition
Wicked Energy Gum has become a fixture in dirt-track racing, not only in central Pennsylvania, but across the country. Matthew Henninger, founder of Wicked Energy Gum, sponsored cars and teams, different events and contingencies, and even an entire series during the 2019 season. Racing was part of a strategic marketing [...]
